Introducing Shop Window

Understand shoppers better than ever before.

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The Opportunity

The objective of this nationally representative annual research is to provide FMCG marketers with a wealth of on-going shopper insight.


Shop Window 2015

The benchmark study by Raydar provides a multi-channel and multi-category quantitative understanding of the NZ shopper; who and where they shop and what matters to them.

Shop Window 2016

The 2016 study will build on the benchmark study delving even deeper into the attitudes and behaviours including their triggers and motivations by mission, channel and category. The study will also provide the syndicate members with a vehicle to measure effectiveness of activity developed from insight gained within the study.

The Structure

As an annual study, Shop Window evolves to meet the changing needs of the Syndicate members, whilst building on knowledge gained from previous waves.


2015 Shop Window - Benchmark Study

Main Study

A standardised study providing context on the NZ shopper, who and where they shop and what matters to them.

Category Study

A focused deep dive into your category of interest & shopper, their purchase triggers and decision making, identifying opportunities to deliver better to their shopper needs.

2016 Shop Window

Targeted test and learn with phases throughout the year:


Shopper communities: Extended online qualitative discussions with key target groups. Deep dive into their shopping needs & behaviours, shopping tasks and exercises.


Identify areas from ‘Explore phase’ for further exploration with shoppers in-store and develop concepts for testing with shoppers.


Shopper immersions in-home and accompanying while shopping, contrasting their claimed and actual behaviours & discussing in-store triggers & barriers. First test for concept materials from ‘Develop’ phase for assessment.


Syndicate workshop to share findings and refine developed concepts/activations.


Quantitative online survey to measure awareness, trial & uptake of recent category activity – promotions, product innovation, advertising etc.


Grow with Confidence.

Shop Window is an on-going study maintained and updated on a regular basis through new research avenues.

Fact base
for decision making

A robust nationwide sample with defined objectives & fresh insightful data.

& Compairsons

Compare categories & channels. Establish a category benchmark 'scorecard' that can be tracked over time.

Immediate Action

Tailor it to meet your specific insight needs enabling informed key strategic & tactical decisions.

Cost Effective

A shared insight platform offering better value for money than an ad hoc solus study.

Industry Led Development

Shop Window is a syndicated research study proudly sponsored by non-competitive FMCG companies:


The Shop Window research is conducted by experienced Shopper Researcher, Mark Vincett from the boutique agency Insight Engine. Mark is a market research professional with over 15 years experience around the globe.

Pic Mark Vincett - Insight Engine

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