The objective of this nationally representative annual research is to provide FMCG marketers with a wealth of on-going shopper insight.
The benchmark study by Raydar provides a multi-channel and multi-category quantitative understanding of the NZ shopper; who and where they shop and what matters to them.
The 2016 study will build on the benchmark study delving even deeper into the attitudes and behaviours including their triggers and motivations by mission, channel and category. The study will also provide the syndicate members with a vehicle to measure effectiveness of activity developed from insight gained within the study.
As an annual study, Shop Window evolves to meet the changing needs of the Syndicate members, whilst building on knowledge gained from previous waves.
A standardised study providing context on the NZ shopper, who and where they shop and what matters to them.
A focused deep dive into your category of interest & shopper, their purchase triggers and decision making, identifying opportunities to deliver better to their shopper needs.
Targeted test and learn with phases throughout the year:
Shopper communities: Extended online qualitative discussions with key target groups. Deep dive into their shopping needs & behaviours, shopping tasks and exercises.
Identify areas from ‘Explore phase’ for further exploration with shoppers in-store and develop concepts for testing with shoppers.
Shopper immersions in-home and accompanying while shopping, contrasting their claimed and actual behaviours & discussing in-store triggers & barriers. First test for concept materials from ‘Develop’ phase for assessment.
Syndicate workshop to share findings and refine developed concepts/activations.
Quantitative online survey to measure awareness, trial & uptake of recent category activity – promotions, product innovation, advertising etc.
Shop Window is an on-going study maintained and updated on a regular basis through new research avenues.
A robust nationwide sample with defined objectives & fresh insightful data.
Compare categories & channels. Establish a category benchmark 'scorecard' that can be tracked over time.
Tailor it to meet your specific insight needs enabling informed key strategic & tactical decisions.
A shared insight platform offering better value for money than an ad hoc solus study.
Shop Window is a syndicated research study proudly sponsored by non-competitive FMCG companies:
The Shop Window research is conducted by experienced Shopper Researcher, Mark Vincett from the boutique agency Insight Engine. Mark is a market research professional with over 15 years experience around the globe.
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